Paige Adams-Geller had been the fashion industry’s top fit model—and had mastered the details that go into a perfect fit—when she launched her denim brand Paige in 2004.

Adams-Geller became one of the first women to successfully launch a denim brand serving men and women. She further expanded into a lifestyle collection offering leather, outerwear, silks, knits, footwear, swimwear and accessories.

As co-founder and creative director of Paige, she used her expertise to ensure that every item was comfortable, flattering, high-quality and would stand the test of time.

Her mantra: “A great fit never goes out of style.”

Adams-Geller co-hosted an in-store event at her Fashion Island boutique, welcoming fashion-forward friends from Newport Beach and beyond. Ken Gillett, president of Irvine Company’s Retail Properties, welcomed her and husband and business partner, Michael Geller.

She warmly spoke of the legacy of the brand, noting that as a USC alum, she’s very familiar with Newport Beach and chose Fashion Island as the perfect place to be.

Today, the brand is sold at more than 1,000 retailers in some 80 countries, as well as the Orange County-exclusive boutique at Fashion Island.

In-the-know: Customers can bring pre-loved denim to the boutique for recycling and earn 20% off their next pair of Paige jeans.