In a world often defined by digital chatter and an absence of connectivity, the simple act of being on the water offers a refreshing change. As Greg Glogow, COO of Sun Country Marine Group, puts it: “Land keeps us in lanes, physical ones and social ones. But the water opens everything up.”

On the water, there is a shared respect for the environment and a mutual understanding of the unique freedom it offers. It’s common to see the captain of a 100-foot yacht exchange a friendly wave with a teenager zipping by in a 13-foot Boston Whaler.

Boating fosters a sense of togetherness that’s hard to articulate but undeniably palpable, stripping away distractions and replacing them with deeper connection.

For over 34 years, Sun Country Marine Group has been helping people discover this transformative lifestyle. As the largest new and pre-owned boat and yacht dealer on the West Coast — with 11 locations in California, Arizona and Washington — its influence extends beyond mere transactions. Two premier storefronts in Newport Beach on Coast Highway serve as gateways to an experience Glogow describes as “bigger than the boat.”

Sun Country is distinguished by its curated portfolio of brands, appealing to the diverse range of West Coast boaters. From the luxury and performance of Sunseeker, Riviera and Prestige yachts to the cruising capabilities of Swift Trawler and Gran Turismo by Group Beneteau, plus the popular Boston Whaler and Sea Ray, the company aims to match every boater with the ideal vessel. The recent addition of the adventure-focused brand NAVAN further diversifies the offerings. As Glogow notes: “We didn’t just pick boats. We picked brands that speak to every dream, every waterway, and every kind of boater.”

A significant hurdle for boaters in Southern California, particularly in the competitive Newport Beach market, is securing dock space. Sun Country has a partnership with CRC Marinas, the marina division of Irvine Company, offering guaranteed access to premium slips across Newport Beach. CRC Marinas feature high standards in security, amenities and prime locations, with proximity to dining, entertainment and popular cruising corridors. “We never want a client to say, ‘I bought the perfect boat, but I have nowhere to put it,’ ” Glogow says. “We’ve built the slip into the solution.”

Sun Country Marine Group emphasizes a comprehensive ownership experience — from fuel-ups to preparing for a last-minute sunset cruise to Catalina — with full-time experts in yacht management and concierge services delivering a luxury lifestyle, not just a transaction. “It’s about anticipating needs and making the entire experience feel effortless and unforgettable,” Glogow says. “Because in the end, we don’t just sell boats. We help people find each other again.”