Paige Adams-Geller had been the fashion industry’s top fit model – and had mastered the details that go into a perfect fit – when she launched her denim brand in 2004. As co-founder and creative director of Paige, she used her expertise to ensure that every item was comfortable, flattering, high-quality and would stand the test of time.

Her mantra: “A great fit never goes out of style.”

Adams-Geller became one of the first women to successfully launch a denim brand serving men and women. Paige further expanded into a lifestyle collection offering leather, outerwear, silks, knits, footwear, swimwear and accessories. Today, the brand is sold at more than 1,000 retailers in some 80 countries, as well as in its own store at Fashion Island.

New arrivals for women include the Stevie straight jean in colors such as “interstellar embellished”; the Anessa wide-leg jean in crisp white or black shadow; the sleeveless and frilly V- neck Anais top in black with nude-brown lining; and, among shoes, the Jolie flat in leopard. Men might opt for the Blix Bomber jacket in caribou or Ulrich boot in slate suede.

Customers can bring “pre-loved” denim to the boutique for recycling and earn 20% off their next pair of Paige jeans.